Dana

Our designers begin their creative journey, reinventing a classic, or creating something completely new.

Scouring 40's vintage magazines and international markets for inspiration.

Mood boards tell the story of a product's personality and aesthetic.

In the design house, Fabric is King.

Our team oversee and obsess over every step of fabric preparation.

Our pieces start in Italy as patented fibres from the Bergamo Mills. Our linen from Turkey. Our buttons from Tunis…

You get the picture. Only the best make the cut.

Next up is our London studio for pattern cutting and fitting.

Refining and connecting with you, our community. The iterative process is key to getting the perfect design.

The cream rises to the top, and everything else gets left on the cutting room floor.

We take quality seriously.

Every piece undergoes 11 meticulous production stages of craftsmanship.

Every zip, button and stitch is carefully selected and placed.

Our quality control team leaves no detail unchecked before each product leaves our care.

Every product is inspected for the smallest of faults before the LYRA label is sewn in.

Each piece is hand-pressed, ironed and wrapped before being sent to London for final inspection.

Ready to be shopped by you.

Each collection is intentional.

Pieces are looped together into collections so they can live beautifully in the wardrobe.

Our designer, founder, and team work together to ensure each collection is thoughtfully curated, carefully made, and given the spotlight it deserves to tell its story.